Marketing Made Simple
Based on building a story brand by new york times bestselling author don miller, this checklist is a strategic and actionable guide to applying the storybrand framework to any brand and an essential part of any marketing professional’s tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, don miller wrote building a storybrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.
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Vision, persistence, integrity, and respect for everyone in the workplace–these are all qualities of successful leaders. But Jeffrey J. Fox, the founder of a marketing consulting company, also gives these tips: never write a nasty memo, skip all office parties, and overpay your people. These are a few of his key ways to climb the corporate ladder
Business leaders often take actions that from up earnings in the short term, but compromise their companies’ long-term health. David cote, the much-respected former leader of honeywell international and one of the most successful ceo of his generation, shares a simple, paradigm-shifting method of achieving both short- and long-term goals. Short-termism is rampant among executives and managers today, causing many companies to under perform and even go out of business.
COLIN BRYAR STARTED AT AMAZON IN 1998; BILL CARR JOINED IN 1999. THEIR TIME AT AMAZON COVERED A PERIOD OF UNMATCHED INNOVATION THAT BROUGHT PRODUCTS AND SERVICES INCLUDING KINDLE, AMAZON PRIME, AMAZON ECHO AND ALEXA, AND AMAZON WEB SERVICES TO LIFE. THROUGH THE STORY OF THESE INNOVATIONS THEY REVEAL AND CODIFY THE PRINCIPLES AND PRACTICES THAT HAVE DRIVEN THE SUCCESS OF ONE OF THE MOST EXTRAORDINARY COMPANIES THE WORLD HAS EVER KNOWN, FROM THE FAMOUS 14-LEADERSHIP PRINCIPLES, THE BAR RAISER HIRING PROCESS, AND AMAZON’S FOUNDING CHARACTERISTICS: CUSTOMER OBSESSION, LONG-TERM THINKING, EAGERNESS TO INVENT, AND OPERATIONAL EXCELLENCE.
Good to great: why some companies make the leap… And others don’t is a management book by jim c. Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition.
In his most provocative and practical book yet, one of the foremost thinkers of our time redefines what it means to understand the world, succeed in a profession, contribute to a fair and just society, detect nonsense, and influence others. Citing examples ranging from hammurabi to seneca, antaeus the giant to donald trump, nassim nicholas taleb shows how the willingness to accept one’s own risks is an essential attribute of heroes, saints, and flourishing people in all walks of life.
ony Robbins is one of the most revered writers and thinkers of our time. People from all over the world—from the disadvantaged to the well-heeled, from twenty-somethings to retirees—credit him for giving them the inspiration and the tools for transforming their lives. From diet and fitness, to business and leadership, to relationships and self-respect, Tony Robbins’s books have changed people in profound and lasting ways. Now, for the first time
A stellar career in umpiring, coaching, training and administration has taught Simon Taufel what it takes to get to number one and stay there. This book is a way of sharing those lessons and transferable soft skills that can be applied to anyone or any vocation.
Rich Dad Poor Dad is Robert’s story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you