How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan – million-copy-bestselling author and advisor to some of the world’s top CEOs – reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game. Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six unwritten rules that make the digital giants thrive: from how they use digital platforms and create corporate ‘ecosystems’, to the way they approach team organisation and moneymaking.
Rethinking Competitive Advantage: New Rules for the Digital Age
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How do you gain an edge in the digital world order? “Another book for the ages from a master! .
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| Authors | |
|---|---|
| Publishers | |
| ISBN | 978-1-847-94347-7 |
| Language | English |
| Cover | Soft Cover |
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