Start With Why
Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? Because in business it doesn’t matter what you do, it matters why you do it. Steve jobs, the wright brothers and martin luther king have one thing in common: they started with why.
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Based on building a story brand by new york times bestselling author don miller, this checklist is a strategic and actionable guide to applying the storybrand framework to any brand and an essential part of any marketing professional’s tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, don miller wrote building a storybrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.
There are “financial experts” who advise people to take out their credits cards and cut them up. And that may be a good plan for someone who is financially irresponsible, it’s not great advice for someone who wants to build wealth and become financially free. Cutting up your credit cards won’t make you rich; learning to leverage and manage debt will.
Business leaders often take actions that from up earnings in the short term, but compromise their companies’ long-term health. David cote, the much-respected former leader of honeywell international and one of the most successful ceo of his generation, shares a simple, paradigm-shifting method of achieving both short- and long-term goals. Short-termism is rampant among executives and managers today, causing many companies to under perform and even go out of business.
The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate daniel kahneman’s seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including steven pinker and malcolm gladwell. In thinking, fast and slow, kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life’s work. It will change the way you think about thinking.
Good to great: why some companies make the leap… And others don’t is a management book by jim c. Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition.
Do you have a talk, speech or presentation looming? The speaker’s coach reveals the secrets of how to make it effortless. With quick-read tips, find out how to prepare what to say, deliver with confidence and leave them wanting more.
After interviewing fifty of the world’s greatest financial minds and penning the #1 New York Times bestseller Money: Master the Game, Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your financial life and accelerate your path to financial freedom. No matter your salary, your stage of life, or when you started, this book will provide the tools to help you achieve your financial goals more rapidly than you ever thought possible.
Two systems drive the way we think and make choices, kahneman explains: system one is fast, intuitive, and emotional; system two is slower, more deliberative, and more logical. Examining how both systems function within the mind, kahneman exposes the extraordinary capabilities as well as the biases of fast thinking and the pervasive influence of intuitive impressions on our thoughts and our choices.
100 BUSINESS TOOLS FOR SUCCESS may be a little book, but it contains the very best business tools from the very best business brains on the planet. Each one is summarized over just two pages, so that you can quickly enjoy the insights that are driving the most successful people in all walks of life.
Vision, persistence, integrity, and respect for everyone in the workplace–these are all qualities of successful leaders. But Jeffrey J. Fox, the founder of a marketing consulting company, also gives these tips: never write a nasty memo, skip all office parties, and overpay your people. These are a few of his key ways to climb the corporate ladder
Lilly singh isn’t just a superstar. She’s superwoman – which is also the name of her wildly popular youtube channel. Funny, smart, and insightful, the actress and comedian covers topics ranging from relationships to career choices to everyday annoyances. It’s no wonder she’s garnered more than a billion views. But lilly didn’t get to the top by being lucky – she had to work for it. Hard.