The Personal Mba
An mba at a top school is an enormous investment in time, effort and cold, hard cash. And if you don’t want to work for a consulting firm or an investment bank, the chances are it simply isn’t worth it. Josh kaufman is the rogue professor of modern business education.
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Based on building a story brand by new york times bestselling author don miller, this checklist is a strategic and actionable guide to applying the storybrand framework to any brand and an essential part of any marketing professional’s tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, don miller wrote building a storybrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.
The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate daniel kahneman’s seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including steven pinker and malcolm gladwell. In thinking, fast and slow, kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life’s work. It will change the way you think about thinking.
100 BUSINESS TOOLS FOR SUCCESS may be a little book, but it contains the very best business tools from the very best business brains on the planet. Each one is summarized over just two pages, so that you can quickly enjoy the insights that are driving the most successful people in all walks of life.
Did you know, for example, that 20 percent of customers account for 80 percent of revenues? That 20 percent of our time accounts for 80 percent of the work we accomplish? The 80/20 principle shows how we can achieve much more with much less effort, time, and resources, simply by identifying and focusing our efforts on the 20 percent that really counts.
The only thing better than one real estate expert teaching you how to invest and win is 20 real estate experts with that same mission. For the first time ever, robert kiyosaki, best-selling author of rich dad poor dad, has assembled in one book an unrivaled cast of real estate wizards and trusted advisors with one purpose in mind: to share their knowledge and teach you to win in real estate.
In his most provocative and practical book yet, one of the foremost thinkers of our time redefines what it means to understand the world, succeed in a profession, contribute to a fair and just society, detect nonsense, and influence others. Citing examples ranging from hammurabi to seneca, antaeus the giant to donald trump, nassim nicholas taleb shows how the willingness to accept one’s own risks is an essential attribute of heroes, saints, and flourishing people in all walks of life.
You’re never too young to learn the language of money… And the lessons that rich dad taught robert. Like it or not, money is a part of our everyday lives and the more we understand it, the better the chance that we can learn to have our money work hard for us—instead of working hard for money all our lives.
It is a widely acclaimed book by Benjamin Graham on value investing. Written by one of the greatest investment advisers of twentieth century, the book aims at preventing potential investors from substantial errors and also teaches them strategies to achieve long-term investment goals.
After interviewing fifty of the world’s greatest financial minds and penning the #1 New York Times bestseller Money: Master the Game, Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your financial life and accelerate your path to financial freedom. No matter your salary, your stage of life, or when you started, this book will provide the tools to help you achieve your financial goals more rapidly than you ever thought possible.
Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? Because in business it doesn’t matter what you do, it matters why you do it. Steve jobs, the wright brothers and martin luther king have one thing in common: they started with why.