Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.
Quantum Marketing
රු2,015.00
Price Summary
- රු2,015.00
- රු2,015.00
- රු2,015.00
Notify me when item is back in stock.
Authors | |
---|---|
Publishers | |
ISBN | 978-1-4041-1619-1 |
Language | English |
Cover | Soft Cover |
Be the first to review “Quantum Marketing” Cancel reply
Related Products
Outliers-The Story of Success
Two systems drive the way we think and make choices, kahneman explains: system one is fast, intuitive, and emotional; system two is slower, more deliberative, and more logical. Examining how both systems function within the mind, kahneman exposes the extraordinary capabilities as well as the biases of fast thinking and the pervasive influence of intuitive impressions on our thoughts and our choices.
Winning Now Winning Later
Business leaders often take actions that from up earnings in the short term, but compromise their companies’ long-term health. David cote, the much-respected former leader of honeywell international and one of the most successful ceo of his generation, shares a simple, paradigm-shifting method of achieving both short- and long-term goals. Short-termism is rampant among executives and managers today, causing many companies to under perform and even go out of business.
Leaders Eat Last
“a world where almost everyone wakes up inspired to go to work. This is not a crazy, idealised notion. In many successful organisations, great leaders are creating environments in which teams trust each other so deeply that they would put their lives on the line for each other.
Hooked How To Build Habit Forming Products
Nir eyal answers these questions (and many more) with the hook model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive “hook cycles,” these products bring people back again and again without depending on costly advertising or aggressive messaging.
Money Master The Game
ony Robbins is one of the most revered writers and thinkers of our time. People from all over the world—from the disadvantaged to the well-heeled, from twenty-somethings to retirees—credit him for giving them the inspiration and the tools for transforming their lives. From diet and fitness, to business and leadership, to relationships and self-respect, Tony Robbins’s books have changed people in profound and lasting ways. Now, for the first time
The Speaker`S Coach
Do you have a talk, speech or presentation looming? The speaker’s coach reveals the secrets of how to make it effortless. With quick-read tips, find out how to prepare what to say, deliver with confidence and leave them wanting more.
Rich Dad Poor Dad For Teens
You’re never too young to learn the language of money… And the lessons that rich dad taught robert. Like it or not, money is a part of our everyday lives and the more we understand it, the better the chance that we can learn to have our money work hard for us—instead of working hard for money all our lives.
Rich Dad`S Guide to Becoming Rich
There are “financial experts” who advise people to take out their credits cards and cut them up. And that may be a good plan for someone who is financially irresponsible, it’s not great advice for someone who wants to build wealth and become financially free. Cutting up your credit cards won’t make you rich; learning to leverage and manage debt will.
Marketing Made Simple
Based on building a story brand by new york times bestselling author don miller, this checklist is a strategic and actionable guide to applying the storybrand framework to any brand and an essential part of any marketing professional’s tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, don miller wrote building a storybrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.
Thinking , Fast And Slow
The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate daniel kahneman’s seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including steven pinker and malcolm gladwell. In thinking, fast and slow, kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life’s work. It will change the way you think about thinking.
There are no reviews yet.