Authors | |
---|---|
Cover | Soft Cover |
ISBN | 978-955-97110-4-0 |
Language | Sinhala |
Pages | 270 |
Publishers | |
Source | LOCAL |
Template | BOOKS |
අලෙවිකරණය සහ අලෙවි කළමනාකරණය
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සරලව හඳුන්වනවා නම් අලෙවිකරණය යනු සමාජීය අවශ්යතා හඳුනාගෙන තෘප්තිමත් කිරීම යි. (Marketing simply means identifying and satisfying social needs) දක්ෂ අලෙවිකරුවන් විසින් සමාජීය සහ මිනිස් අවශ්යතා ලාභදායී ලෙස (Profitably) සම්පූර්ණ කරනු ලැබේ. එනම් අලෙවිකරුවන්ගේ අරමුණු ඉටු කර ගනු ලබන අතරම මිනිස් අවශ්යයතා සහ වුවමනාවන් ද තෘප්තිමත් කර දෙන බවයි.
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