Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.
Quantum Marketing
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ISBN | 978-1-4041-1619-1 |
Language | English |
Cover | Soft Cover |
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අත්ලන්තීදාවේ අවසාන මිනිසා
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ගවේෂණයේ ප්රධාන නියමුවා වූ මහාචාර්ය ලැරිසන්ගේ මරණයෙන් පසු ඔහුගේ නිවසේ අට්ටාලයේ තිබී සොයා ගැනුණු අත් පිටපතක් අත්ලන්තීදාවේ ශ්රී විභූතිය හා එහි අවසානය පිලිබඳ ලෝ වැසි හද සන්තානය තුළ විචිත්ර මෙන්ම බියකරු සිතුවමක් මවන්නේය. ලැරිසන්ගේ වෘත්තාන්තය, වෘන්තාන්තයක් සඳහා අතිශයින් විද්යාත්මකය. විද්යාව සඳහාද බොහෝ සෙයින් ශෘංගාරාත්මකය.
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නටඹුන් අතරේ වැළලුණු රහසක් – පන් පසිඳුවන්ගේ වීර ක්රියා 15
මිනිසුන් අත හැර දමා ගොස් වල් බිහි වූ පිටිසර බද පාළු නිවසක්..! මහ රෑ අඳුරේ පාළු නිවසේ සැරිසරන්නේ කව්ද? හදිසියේ ම එක් දිනක් මහ රෑ පාළු නිවස අවට අඳුරු ගස් අතරීන් අත්භූත වර්ණවත් එළි අහසේ එහා මෙහා පාවෙන්නට පටන් ගත්තා..! මේ ගුප්ත සිදුවීම් වලින් ළමුන් කලබලයට පත් වුණා. නොපෙනෙන බලවේග වලින් ළමුන්ට යම් අනතුරක් සිදු සිදුවීම් අනාවරණය කර වෙයි ද? මේ අබිරහස් සිදුවීම් අනාවරණය කර ගන්නට ඔවුන්ට හැකි වෙයි ද.
Leonardo Da Vinci
‘Walter Isaacson keeps the mortal man to the fore. For all his supernatural gifts as an artist and natural scientist. Leonardo was resolutely human (illegitimate, vegan, in need of patrons) rather than the near deity of legend. Isaacson is an assured guide to Leonardo’s fallibility – so many projects started, so few completed – as well as his extraordinary curiosity and his even more remarkable painterly skills that were sharpened by intense observation.’ Michael Prodger, Books of the Year
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